Staff

Jeaneen Zappa, Executive Director

With more than 20 years of professional experience spanning the for-profit, public, and not-for-profit sectors, Jeaneen’s expertise ranges from strategic planning to partnership and client relationships to program development. Prior to joining the EEA in August of 2020, Jeaneen was executive director of Conservation Consultants Inc., now part of Rebuilding Together Pittsburgh, which focuses on residential energy efficiency and healthy home performance.

Her previous professional roles include serving as the first Sustainability Manager for Allegheny County, Deputy Director of the Green Building Alliance, Director of Strategic Marketing for Descartes Systems Group, and Marketing Manager for Vocollect voice recognition technology. Her early career included work for University of Pittsburgh Medical Center and for the Pittsburgh Press, once the major daily newspaper in Pittsburgh.

Jeaneen holds a dual degree in Magazine Journalism and Marketing from Syracuse University and an MBA from University of Pittsburgh. She can be reached at jzappa@energyefficiencyalliance.org.

Brad Barkdoll, MPA, Government Affairs Director

Brad is thrilled to be joining the KEEA team to serve as the Government Affairs Director. Prior to joining the team, Brad spent close to five years leading advocacy efforts in Pennsylvania to advance pro-environment policies including clean energy, land conservation, agricultural preservation, and clean water. Before joining the environmental space, Brad spent over eight years working for the Federal Government, first as a Staff Sergent in the United States Air Force, then as a Nuclear Logistics Manager for the Department of Defense.

Brad holds a Bachelor of Arts Degree in History and a Master’s Degree in Public Administration and Nonprofit Management. Outside of work, Brad is very active in the Harrisburg community, serving as a board member for 717 Arts and as a member of the Harrisburg Fringe Festival Planning Committee. He also is an avid singer, actor, and instrumentalist. When not at work, you can find Brad on stage with friends, singing and playing guitar in Harrisburg’s first (and only) rodeo clown cover band, and fishing with his family across the many beautiful waterways of Pennsylvania.

Brad can be reached at bbarkdoll@keealliance.org.

Justin Carpenter, Policy Counsel

Justin is excited to be joining the KEEA team as Policy Counsel. Prior to joining KEEA, Justin practiced law for almost seven years throughout Western and Central Pennsylvania. Prior to practicing law, Justin worked on several electoral campaigns in New Jersey and Pennsylvania.

Justin holds a Bachelor of Arts degree in Political Science from Texas A&M University and a Juris Doctor degree from the University of Pittsburgh School of Law. Outside of work, Justin can usually be found running the hills of Pittsburgh, playing music, and playing with his dog Luna.

Justin can be reached at jcarpenter@keealliance.org.

Hannah Beckett, Business Engagement & Association Services Manager

Hannah works to promote energy efficiency through building business relationships, organizing events, and supporting grant-funded projects, with a primary focus on New Jersey.

She received her B.A. in Psychology and Environmental Studies from The College of New Jersey.

She can be reached at hbeckett@eeaofnj.org.

Laura Pearson, Administrative Associate

Laura joined our team in May 2025. She brings 20-plus years of diversified Business/Executive Administrative experience in multiple industries, including mortgages, assets, and estate and property management. She specializes in office management, executive and team support, and strong client relations.

Laura can be reached at lpearson@keealliance.org.

Ava Roberts, Business and Municipal Outreach Manager

Ava Roberts is a passionate advocate for sustainability and energy efficiency and is the Keystone Energy Efficiency Alliance’s Southwestern Pennsylvania Business and Outreach Manager. With a background in project management, policy, and communications, she has worked on everything from implementing Pittsburgh’s Plastic Bag Ban to managing carbon accounting projects for Fortune 500 companies.

In her current role, Ava builds relationships with municipalities, businesses, and key regional partners to advance energy efficiency initiatives, support workforce development, and help communities access critical funding. She leads the PA Contractor Network, facilitates municipal outreach efforts, and organizes events to connect stakeholders and drive action. Ava holds a B.A. in Political Science with a Minor in Sustainability from Chatham University and believes in the power of storytelling and collaboration to create real change.

Ava can be reached at aroberts@keealliance.org.

Katie Thompson, Director of Communications & Outreach

Katie joined EEA in June 2021 after several years in the world of digital marketing. Her clients included small businesses and technology startups in a wide range of industries, including construction, finance, and recruiting. She has an M.F.A. from Boston University and prior experience in environmental litigation as a litigation assistant for Earthjustice.

She can be reached at kthompson@keealliance.org.