By launching a series of virtual events and webinars, we are pleased to showcase the energy efficiency industry’s innovative responses to the pandemic and role in the economic recovery.
Innovating to Keep the Lights On:
What energy efficiency businesses are doing – and what they need – to stay open in the time of COVID-19
Kimberley Downs, Marketing Director at Schaedler Yesco Distribution
WHEN: Friday, April 17th at 11:00 AM
Join KEEA for a conversation with Kim Downs, Director of Marketing for Schaedler Yesco Distribution, an electrical distributor in Harrisburg, PA.
In the early days of the crisis, Schaedler Yesco leadership worked quickly to deploy safety measures and new protocols to soften the economic impact for their clients, employees, and wider community. Their efforts to innovate operations and maintain vital inventory has helped to keep not only their own doors open, but all the doors in their extended network. We’ll learn about their work to supply pop-up hospitals, how to maintain employee morale, and the business case for turning your sales strategy on its head.
Effective Customer Communications and Engagement during COVID-19
Martha Merrill, Associate Director, Market Insights & Engagement at Uplight
WHEN: Thursday, April 23rd at 1:00 pm
The circumstances of COVID-19 have rapidly changed how utility customers live and work, and utilities need to change how and what they communicate to customers as they navigate through a turbulent time. Now is the time for utilities to show leadership and be a resource to customers and their changing energy needs.
Specific programs require customized responses based on the needs of the customer. Energy efficiency programs can focus messaging on how to respond to increasing home energy usage and help customers keep their bills down while they may be facing lower incomes. Digital messaging platforms are critical to applying these adaptations as most customers are relying on digital channels even more than normal during this crisis.
This session will share lessons gleaned from fellow utilities on how they are facing challenges, what early actions they are taking and emerging approaches for delivering effective customer communications.